Borden Dairy Sign Featuring Elsie the Cow from the 1950s (2018-06-21 13-18-35_01)
Ismaili Jamatkhana - Ismaili Center Chicago (2016-10-11 14-50-14_01)


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Borden Dairy Sign Featuring Elsie the Cow from the 1950s (2018-06-21 13-18-35_01)

The sign was on the wall of the Cracker Barrel Restaurant located at 730 North Lyford Road in Rockford, Illinois. It dates to the 1950s.

Elsie the cow was the mascot of the Borden Dairy Company from 1936 until the mid-1990s. Originally there were three other cows with her but she went solo in 1939. Borden also used live cows to portray Elsie. The first was a Jersey heifer which appeared at the New York World's Fair in 1939. In 2000 Ad Age magazine named Elsie one of the top ten advertising icons of the 20th century.

The photo was taken with a Nikon coolpix P7700 camera. Editing was done with ACDSee. I used Perspective Correction and Distortion Correction to straighten the image and then cropped it. Next I adjusted the white balance and increased the clarity, the vibrance and the brightness of the yellows. Lastly I adjusted the levels.

© 2018 Gary J. Sibio. All rights reserved.

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  • Uploaded: 10th April 2019
  • Views: 26
  • Likes: 7

  • inukshuk
    7 months ago
    The definitive blast from the past!
  • Jim Anglin
    9 months ago
    I remember that from when I was a kid in the 50s. Any relation to Lizzie Borden -"Lizzie Borden took an ax, gave her father 40 whacks; When she saw what she had done, she gave her mother 41."
    • garysibio
      9 months ago
      LOL. I never thought of that. However, since they no longer use the logo, you might say that it was Elsie who got the ax.